LAUREN OLSON: COPYWRITER

FOOTJOY - FEEL THE JOY CAMPAIGN

For Footjoy’s Feel The Joy campaign our objective was to bring the brand name and tagline to life through hyperbole. Featuring professional golfers Sahith Theegala, Will Zalatoris Wyndham Clark, Max Homa, Danielle Kang, Anna Davis and Davis Riley, this campaign is all about letting our audience in on what it’s like to Feel the Joy. 

Copy: It Me / Art: Nate Corrado / ECDs: Mark Fitzloff + Rob Palmer / ACCOUNTS: nick larkin + ihsan robbins / PRODUCER: jeff selis + cole davenport / director: randy krallman @ smuggler / editor: Ben Suenaga @ friendshop / VFX: Parliament / Color: Roslyn Di Sisto / Sound: Mr. Bronx