LAUREN OLSON: COPYWRITER

FOOTJOY - FEEL THE JOY CAMPAIGN

For Footjoy’s 2025 Feel The Joy campaign our objective was to bring the brand name and tagline to life through hyperbole. Featuring professional golfers Justin Thomas, Will Zalatoris, Sahith Theegala, and Cam Young, this campaign is all about letting our audience in on what it’s like to Feel the Joy. 

Copy: It Me / Art: Nate Corrado / ECDs: Mark Fitzloff + Rob Palmer / ACCOUNTS: michael dalton / ihsan robbins / PRODUCER: jeff selis + cole davenport / director: randy krallman @ smuggler / editor: Ben Suenaga @ friendshop / VFX: Parliament / Color: Roslyn Di Sisto @ royal muster / Sound: matej @ machine sound