lauren olson: copywriter

DRUMSTICK - ANOTHER DAY, ANOTHER DRUMSTICK - SUPER BOWL

For Drumstick’s first ever Super Bowl commercial, our objective was to use advertising’s biggest stage to introduce our dynamic character Dr. Umstick to a broader audience, and remind the world what they already know: Drumstick is America’s most iconic sundae cone. For this task we took our Drumstick-obsessed doctor out of stop-motion land and put him into the real world, paired him with comedian Eric Andre and sent them on a trip - because no matter where you are, or what you’re doing, there will always be Another Day, Another Drumstick.

Copy: It Me / Art: Nate Corrado / eCDs: Mark Fitzloff + Rob Palmer / ACCOUNTS: MARCELINA WARD + WHITNEY CALVIN / PRODUCER: cole davenport / Director: Jim Jenkins @ o positive / Editor: Matthew Hilber @ the den / VFX+Color: Kevin / Sound: Morgan Johnson @ Field Day